“A growing number of small-business owners are expected to try cloud computing services next year, hoping to trim costs and stay up and running if disaster strikes. Cloud computing refers to any service that operates over an Internet connection, allowing immediate access from any computer or mobile device with Web access. Business owners can access software or store information—such as customer contacts, accounting data and presentations—and leave the technical maintenance to the cloud provider. “
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As of April 2010, only about 7% of small-business owners were using cloud services, but that number is expected to grow to more than 10% by mid-2011, according to a survey by technology-research firm IDC.
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Half of small firms that use “the cloud” say it has improved their bottom line, according to a survey this fall by Microsoft Corp., which provides cloud services.
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A number of surveys show that some business owners are hesitant to try cloud computing because they don’t want to stray from familiar systems or invest in new ones. Some owners that have made the switch, however, say it has been a boon to their cash-strapped firms.
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Garey Willbanks, owner of Boiler Management Ltd. in Houston, says he pays about $600 a month to store information in the cloud. He estimates that is less than a tenth of what he would pay if he hired technology personnel to run an in-house storage server.
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In June, Michael Tracy, a private law practitioner in Irvine, Calif., decided to try Nextpoint, a cloud-based program for attorneys. He had previously spent $10,000 to $12,000 a year licensing software that would organize materials before a trial. The problem was he needed it just a few times a year. By contrast, Mr. Tracy pays for Nextpoint only when he uses it, and he anticipates spending just $4,000 to $6,000 a year on the service.
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“If you already have tight control over your company, your expenses may drop 10% to 20%,”
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Despite the savings, there are risks. Security breaches, for instance, can happen if the cloud provider isn’t reliable. “If they make money directly from you, then they will want to secure [your information],” Mr. Enderle says. “If they make it through advertising,” they may be more likely to sell the information to advertisers, he says.
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Others fear that they might lose their information, or have to spend a lot of time transferring data, if they want out.
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“So make sure it’s the right provider and that you’re ready to be in it for the long haul.”